Leadership Article 5 Page 5

radical innovation because it presumes to know the end result. Transformative thinking helps us to avoid these trappings of comfort.

Our brains love the feeling of attainable goals. It triggers a reward. It’s so powerful that leaders and followers tend to ignore distractions that pull them away from the most linear path to realize such goals. But distractions can hold important information that can lead to a better outcome, just non−linear.

Non−linear distractions are the lifeblood of innovation.

Leading radical innovation requires