eeking to expand or optimize an existing business is called incremental innovation. Looking to create a new product, service, or new business extension on a deeper level is called radical innovation. Lastly, there’s revolutionary, which crosses market boundaries or creates an entirely new market altogether.
Innovation is transformation.
Many consider radical innovation as riskier, but organizations that work well with radical innovation adopt multiple leadership styles concurrently in order to adjust rapidly under changing circumstances.
This article is about the shift from incremental to radical innovation.
Most organizations place attention on incremental, the small changes that can easily be tied back to return−on−investment