Looking at your competition can be a distraction.

Competitor rubber−necking often leads to brands looking like another version of their competition, all the while battling ever−shrinking margins.

Is competing counterproductive?

Possibly. Think about it. Market leaders can replicate what your business does, forcing you to stay on the competition−merry−go−round.

A lot of companies drool over market share, competing for a few percentage points. They willingly engage in a no−win battle — a continuous cycle to one−up each other year after year.