Leadership Article 3 Page 2

We all now know what happened, but why?

Today the Apple brand is synonymous with innovation. Innovation funds their incredible marketing strategy to boost sales. A revenue loop. If the mobile market war has taught us anything, it’s this:

1) Innovation ? 2) Marketing ? 3) Sales

Lots of companies are at a loss about how to successfully fund innovation, or rather where. This article takes a closer look at this business defect.

The Trainwreck

Nokia’s demise demonstrates the common struggle that firms grapple with to get innovation investments right. All too often companies concentrate on financing what’s worked in the past rather than looking