Leadership Article 3 Page 12

(Lerner, 2012).

Corporate leaders and Startups must lobby policymakers relentlessly, as if their future depends on it, because it does!

Innovation precedes Marketing. Ultimately, the success and failure of innovation are owned by each business, but we all need to support environments where innovators can operate, for marketing to flourish, to deliver sales for future innovation — A trifecta of interdependence.

1. Managing and Communicating Innovation in a Startup

Capturing, nurturing, and executing innovation is the lifeblood of a fledgling businessesmedium.com