Leadership Article 2 Page 5

Rethink your approach and do something new.

Check out blogs or forums online about products or services that you offer and learn. What do the search results look like?

People are honest on forum sites. You may uncover something that you didn’t know before. A comment could trigger a spark, an idea that you can develop. Follow it. See where it leads.

Also, you might read complaints, the same thing over and over. That tells you something about what you’re target audience wants.

6. Spend a little

Open your wallet to give yourself and your team time to think. It kills some employers to see employees not being “productive”, measured by task output.