Leadership Article 2 Page 4

sure there are some amazing ideas waiting to be released.

Your customers will thank you for it.

What would be managing an innovative team or company look like? Think about it. How would it operate? What could you do for your customers?

Start brainstorming, and find a way to get there. Write it down. Truly innovative ideas tend to start with a pen and paper.

Remember to think HUGE — like Apple.

5. Research

Look where you’ve never looked before.

When you’re trying to get a feel for what your customers are looking for, you probably head to the same place every time. Think as you did in the past.