11. Get out of here (or there)

Get out of your bubble — the office — explore the outside world.

• Talk to customers
• Talk to suppliers
• Most importantly — listen intently

12. Question everything

Ask questions, and often:

• “What if?”
• “Why?”
• “Why not?”

13. Listen to your future

Creative ideas may not be heard at your company if nobody is listening. You need to encourage your employees to voice their ideas.

Many ideas from frontline employees are brought to their managers only to have them stolen for the manager’s