Leadership Article 1 Page 7

That said, there are some exceptions, like Apple for example. For years Apple has grown as a company yet continued to nurture an Innovative ethos, delivering ground−breaking products with increasing intensity to a point where Apple can self−fund any project today if they so choose.

Statistically, established Companies rarely trigger innovation, in its truest form. Moves to innovate by companies tend to derive as a reaction to competition, market conditions or new entrants — a reactive approach — a risky strategy that more often than not is deployed too late…remember the graveyard list above?

For the most part true innovation comes out of the blue, ignited by a random idea to realize a passion, a vision of an individual or a handful of people — The