Leadership Article 1 Page 5

and returns. Investors, markets, and Banks reward this mindset, a mindset that’s not conducive in a creative environment for idea−generation and execution i.e., Value−Innovation for long−term impact.

Every business starts with an idea, incubated by an entrepreneurial spirit whereby an individual or team creates and launches a new product or service to the world. Over time however, the same environment becomes less innovative, taking a more defensive position as it grows, beholden to investors and banks.